LEADERSHIP WHERE IT COUNTS MOST:
How to Develop a Culture That Becomes Your Ultimate Competitive Advantage

Herb Kelleher, Jack Welch and many other top business leaders believe that corporate culture is the ultimate sustainable competitive advantage. Culture strongly influences: a) a brand's emotional connection with its customers; b) the organization's ability to attract and retain top talent; and c) the management team's capacity for conceiving innovative strategies and getting them implemented. If culture is difficult, if not impossible to copy, then it becomes an enduring and potent advantage.

This program addresses two dominant issues:

• What are the qualities and values of organizations that have produced sustainable advantages?
• How do leaders go about creating a cohesive culture that organizes around organizational values and principles to guide superior performance?