Media Savvy:  How to Master the Media and Win Successful Results

 The media calls.  Your reputation is at stake.  So are your profitability and the relationships that you've spent years building.  How do you handle it?  You'll walk away from this program totally prepared to master the media.  You'll feel confident in your new skills to deal successfully with the media and use any coverage to gain positive results.  This program will help you understand the media's true motivations and avoid experiencing disastrous results.

You'll learn how to:

• Avoid looking foolish or sounding ill-informed
• Think on your feet to answer tough questions
• Recognize the media's hidden agenda
• Accurately predict reporter's questions
• Speak convincingly to your target audience's needs
• Appear relaxed, credible and likable
• Bridge negative questions to positive outcomes

 What we'll cover:

• How to connect with your real audience

Craft media messages that influence your targets
Link your motivations to the media's motivations

• How to control your media experience

Edit yourself instead of being poorly edited by the media
Understand time pressures, simplification & controversy

·         How to convince through the media

Understanding automatic intimacy & scrutiny
Techniques to boost your influence

 You can choose:

As much experiential role-playing as you desire.  Options:

Videotaping to see yourself as others do
Audiotaping to hear your voice as others do
Role-playing or instruction only

 Who should attend?

Anyone who may have contact with the media

 Available formats:

1 hour keynote
½ day program
1 day program
2 day program
Executive retreat
Coaching program
Webinar series