THE MARKETING ADVANTAGE: INTEGRATING OLD AND NEW MEDIA TO ACHIEVE SUPERIOR RESULTS

Today's marketplace is undergoing a period of profound and accelerating transformation. The advent of new media is permanently changing consumer attitudes and behavior. The changes are in the early stages, but they are irreversible and are already disrupting entire industries. The good news is that these shifts are predictable and can be capitalized upon through the insights and tools offered by Daniel Burrus, world-famous for his exceptional track record of accurately predicting the impact of technology on consumer behavior and the business world. For over two decades he has been using this expertise to develop strategies that turn change into advantage. In this dynamic presentation, he will help marketers shift from dialog to action as they learn to integrate old and new media to achieve superior results, use the Five pillars of digital marketing as a foundation for new campaigns, find new and better audiences, engage consumers with the new tools of digital marketing, and implement new strategies that can drive growth. Armed with certainty about how technology-driven consumer behavior is changing and what lies ahead, individuals and organizations can gain an enormous competitive advantage during this unique and pivotal time.

NEW 3D PRESENTATION ENVIRONMENT

Daniel Burrus' presentations will include a brief, but exciting demonstration of the 3D Web! This absorbing, feature-rich experience adds a new dimension to his programs by taking audiences through photo-realistic, Web-based, 3D environments, just as if they were strolling through a building. The demonstration will be customized for the needs of your group and may include:

• A demonstration of 3D e-commerce
• A visit to an online shopping mall
• A real-time, multi-user video-conferencing room
• A dynamic streaming media room
• A trip through a 3D exhibit hall
• A presentation by a life-like avatar

Dan is the only speaker with this high quality 3D demo, which has impressed the most sophisticated audiences! Don't miss out on this exclusive view of the newest online marketing medium for businesses.

KEY BENEFITS TO ALL OF DANIEL BURRUS' PRESENTATIONS:

Empower Audiences to take positive action.

Learn how to turn rapid change into a competitive advantage.

Learn what technologies will have the biggest impact on your industry and what challenges and opportunities they represent.

Learn how to creatively apply technology to create strategic value.

Learn to leverage the power of knowledge and wisdom within your organization in new ways.

Learn how to use new tools to change the rules of your industry with honesty and integrity. Learn powerful personal strategies for shaping your future.

Learn how to combine high-tech and high-touch in effective new ways.

Program emphasis and length will be customized to address the unique challenges and opportunities facing your audience.