Up to your Armpits in Alligators?
How to Put Environmental Risks into Perspective

Environmental responsibility is now an accepted value across most businesses in the western world and as a result, managements often seek a supportive environmental speaker for their meetings. Corporations are proud of the great improvements in their recycling and energy conservation as well as their reductions of greenhouse gases and toxic wastes. Yet the media continues to carry stories claiming businesses are harming our environment. Every day seems to bring up different environmental issues:
Chemical risks, nuclear risks, food safety, water risks . . . all merging into what Dr John Paling has labeled "the worry of the week- and the molecule of the moment!"

But corporate responsibility requires that all these reported environmental worries be answered, even though corporate environmental risk communication can be a public relations nightmare!

This program, developed by an internationally respected environmental speaker, brings
*Practical solutions and support for reinforcing the corporate environmental culture;
*Simple but effective strategies for putting environmental risks into perspective for the public;
*The do's and don't's of green marketing.

PURPOSE:
To reinforce a positive corporate environmental culture and to teach strategies for effectively putting the company's risks into perspective.

DESIGNED FOR:
*All meetings where environmental issues are going to be addressed .
*All companies that want to actively encourage positive environmentalism or need to answer concerns about their environmental performance.
*An inspiring and refreshing luncheon or dinner keynote at technical meetings.

TOPICS/POINTS COVERED
The importance of distinguishing between reality and perception when confronting environmental issues
Positive lessons from the changes in corporate environmentalism over the last 2 decades
How concerns about global warming will impact environmental expectations and corporate communications.
Understanding of how experts and the general public assess risks totally differently - and what communicators can do to fill the 'risk vacuum'.
Simple new communication tools and strategies that allow the public to compare some new risk with the risks they are already 'at home with'.
List of the 5 biggest mistakes that corporate risk communicators make
Provide ways for attendees to rate themselves in the most important risk management skill of all - Building Resilience.

SPECIAL FEATURES
This particular environmental motivational speech is based on Dr. Paling's book "Up to your Armpits in Alligators? How to sort out what's worth worrying about."
DR Paling is unique as an environmental speaker. He brings the experience of founding The Environmental Institute and patenting The Good Earthkeeping Seal.

In addition, his presentations include brief segments from his Emmy- awarded, National Geographic wildlife films (narrated live) that are used as memorable metaphors for the key points of his message.

Short animal stories have immense power to help the message stick. For generations, peoples from across the world have used the power of animal metaphors to teach the most important lessons for success. Now you can add this appealing and effective ingredient to your own meeting to make it truly outstanding.

The theme of environmental responsibility is suited to time slots from a 60-minute keynote up to a one-day seminar.

RESULTS:
*Audience members will be encouraged to keep taking positive steps towards improving the health of our environment.
*Attendees will learn that it is usually counterproductive to perpetuate an Us vs Them attitude.
*For best progress long-term, all sides of society must work together. (Another of John's popular titles is "Environmentalists Vs Businesses: Two worlds -One planet.")
*Attendees will not be confronted by guilt. Indeed John starts out by declaring that everyone - from Al Gore to the leaders of the Sierra Club, Greenpeace and the Environmental Protection Agency - could be doing more to support environmental responsibility.
*Audience members will be entertained as they learn. (John Paling is an environmental speaker who presents a serious topic in a light-hearted style. One of his many repeat clients is General Motors for whom he crafted the title "If I wasn't such a Greenie, I'd buy a Lamborghini!")