The Diamond Touch Programs

We’re all familiar with The Golden Rule,

“Treat others in the way you would like to be treated.”

The Golden Rule is a powerful principle, but it has one shortcoming. Everyone wants to be treated differently.

If you’re a service provider, your customers/clients want to be served differently. If you’re a salesperson, your customers/clients want to be influenced differently. If you’re a leader, your people want to be led differently. This variety of desires is what makes all relationships interesting and challenging.

It’s also the reason you can’t take a cookie-cutter approach to service, influence and leadership in today’s diverse world. The good news is this variety of desires creates tremendous opportunities for the companies and people who understand and practice The Diamond Touch. The Diamond Rule is, “Treat others in the unique way they want to be treated.”

Those who follow the Diamond Rule quickly and precisely discover the unique desires of their internal and external customers. Then, whenever possible, they give them what they want, in the way they want it.

This will create mutually beneficial relationships that stand the test of time.

The Diamond Touch – for general audiences
Diamond Touch Service – for service providers
Diamond Touch Influence – for sales people
Diamond Touch Leadership – for leaders

Here are a few of the dynamic and impactful strategies your group will learn:

Why a “one-size-fits-all” relationship philosophy is doomed to fail in our highly individualized world.

How to quickly “get on the same wavelength” with almost anyone you meet. The two questions you need to ask to quickly and precisely discover what people want and how they want it. How to use the Five Lifestyle Groups as a guide to apply The Diamond Touch.

How to use Value Links to connect your product, service, brand, or idea to people’s unique desires.

Four Costly Mistakes most people make when dealing with customers/clients. Three 60-second strategies for dealing with difficult people.

How to consistently get what you want in life by giving others what they uniquely desire.

You can schedule the Diamond Touch Programs in a keynote, or half-day or full-day seminar or workshop format.