"A Funny Thing Happened on the Way to the Sale"

Positive humor creates an immediate bond between people, evoking feelings of warmth and camaraderie. What's more, it enhances receptivity, reduces resistance, and sets a tone of cooperation rather than contention. This program explains how humor helps sales people bond with new customers and keep them for life. Participants explore ways to differentiate themselves from others and build perceived value in the eyes of their customers. They learn to use humor, creativity, trust building, and other communication techniques to add value to their relationships. Through this entertaining, insightful, and interactive program, they discover that he or she who laughs, sells!