Scott McKain - "What Customers REALLY Want"

Based upon Scott's #1 bestselling business book, this program addresses the disconnections between what customers crave versus what most organizations offer. Through his research - first into Scott's own nineteen companies where he serves as Vice Chairman of a $100+ million organization, and other top clients of international renown - he discovered extensive gulfs between client desires and company delivery.

A few of the disconnections Scott addresses in this program are:

1. The customer's desire for a compelling experience, versus the organization's offerings of customer service.
2. The clients' search for reciprocal loyalty, and its conflict with the company's endless prospecting.
3. The customer's personal focus is in opposition to the organization's product focus.

As Scott details in this powerful presentation, the organizations and professionals who can bridge these ever-expanding gaps can create the kinds of relationships and experiences for customers that develop intense loyalty and enhanced profitability.