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For 30 years Sam Geist has been listening to everyone tell him how it is, first as owner and operator of The Outdoor Stores, a national chain of sporting goods stores that he grew into a 15 store, $40 million dollar a year business... and after he sold that business, as president of his own marketing and consulting firm. His business roots and his personal experiences have taught him well about the marketplace's unpredictability. They have provided him with an invaluable double-edged perspective... both as client and marketer. It is this perspective he began to share six years ago when he finally began telling it like it is - as a professional speaker and consultant who lectures, facilitates workshops and conducts training seminars on sales & marketing, the changing marketplace, differentiation, customer service, merchandising, business strategy and staff motivation. Sam's programs are customized "ideas" presentations prepared specifically for each audience including an ever growing group of retailers, manufacturers and distributors as well as associations, organizations and local chambers of commerce across North & South America and Europe. His audiences want to know what's going on in the marketplace and what they can do about it. In his own inimitable style, Sam tells them. He questions... probes... challenges. He shares ideas... energizes... motivates. To create a hard copy of the ideas, suggestions and how-to's he presents, Sam writes regularly for a wide variety of North American magazines and trade journals and has recently published his first business book, "Why Should Someone Do Business With You...Rather Than Someone Else" (Addington & Wentworth Inc) This interactive book is an exploration of new perspectives and differentiating strategies to get and keep customers, to increase staff productivity and to enhance business profitability. Available at bookstores across North America. |
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