Scott McKain - Programs

With his diverse and amazing background, Scott McKain is qualified to speak on many topics - however, his focus is on just one: creating compelling experiences that develop enhanced loyalty and profitability. While all of Scott McKain's programs are customized for the unique needs of specific clients, here are the four themes around which Scott speaks:

"What Customers REALLY Want"

Based upon Scott's #1 bestselling business book, this program addresses the disconnections between what customers crave versus what most organizations offer. As Scott details in this powerful presentation, the organizations and professionals who can bridge these ever-expanding gaps can create the kinds of relationships and experiences for customers that develop intense loyalty and enhanced profitability. Click here to read more

"ALL Business is Show Business"

As Scott McKain wrote in his first #1 business bestseller, every professional and each organization must create the kind of connection with its customers that a blockbuster film or compelling television program has with its audience! Show business in NOT just laughter and song! "ALL Business is Show Business" is a serious approach to creating compelling customer (and employee) experiences! Click here to read more

"Congruent Leadership"

Leadership is really all about moving individuals to attain personal goals that are congruent with organizational objectives. If organizations are going to execute the strategies that create compelling experiences for customers and employees to generate greater loyalty and enhanced profitability, managers at all levels must understand the principles of Congruent Leadership. Click here to read more

"The Collapse of Distinction: Differentiating Yourself in a Cluttered Market"

As an "old timer" from Scott's hometown once told him, "In my day, there were two restaurants here. Each one had different menus - because they were as unique as their owners." Today, it seems as though everything -- from restaurants to retail, from financial services to service businesses -- are getting lost in a vast sea of blandness.

In this presentation, Scott reveals how every organization and professional can create a CCA - Continuous Compelling Advantage - that provides valuable points of distinction in a very muddled market. Click here to read more