Ross Shafer - Introduction

ROSS SHAFER is a SIX-TIME Emmy Award Winning Comedian and Writer. Show business made him a student of the human condition. A sort of expert in the laughter and tears business. So in l994, he began studying how the customer emotional connection can affect organizational growth or extinction.

To that end, he has written (14) Human Resource training films on customer service, motivation, and leadership. He is the author of NOBODY MOVED YOUR CHEESE!, THE CUSTOMER SHOUTS BACK! and CUSTOMER EMPATHY. His newest book is titled, ARE YOU RELEVANT? An inside look at how smart organizations thrive during today’s economy.

BUT, he is most proud of his best selling cookbook… COOK LIKE A STUD-38 recipes men can prepare in the garage… using their own tools!

Please welcome the very unconventional… ROSS SHAFER