Art Turock

ART TUROCK, Advisor to Business Trendsetters Author, Invent Business Opportunities No One Else Can Imagine

Art Turock helps businesses conceive strategic innovations that produce sustainable sales growth.
His ideas have appeared in Success, USA Today, Fortune, The One-Minute Manager series, Association Management, Bloomberg News, and CNN. Since 1986, Art Turock has been a valued resource to over 100 Fortune 500 companies, including Merck, IBM, 3M, AT&T, Safeway, Travelers Insurance as well as ASAE and Young Presidents’ Organization. Art Turock's keynote speeches, seminars, strategic innovation consultations, and 200 executive interviews annually, produce constant interaction with thought leaders. Art Turock’s most frequent interviewee is his brother, Marty, a top manager for GE, during the 20-year tenure of CEO Jack Welch. Art Turock’s latest book, Invent Business Opportunities No One Else Can Imagine, challenges the conventional wisdom “Ask customers what they want and give it to them.” In contrast, industry trendsetters respond to customers latent needs—that is, give them products and services they will value but would never think to ask for. Art Turock learned to spot latent needs following his father’s triple bypass surgery in 1983. He noticed no books written for people who know what to do to be physically fit, but lack motivation for making healthy lifestyle choices. Art Turock wrote Getting Physical: How to Stick With Your Exercise Program and became a corporate wellness consultant. At age 26, Art gained early leadership experience as Director of the University of Iowa’s Interpersonal Skills Training Project, where he recruited, trained and mentored a statewide cadre of trainers, which became a prototype for a series of training projects..