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Steve Yastrow - Biography

Steve Yastrow has acquired a singular reputation among business decision makers as an outside partner who challenges organizations to take a fresh look at themselves from the inside out. He offers clear action steps to improve business performance through Brand Harmony and ideal customer relationships.

As a speaker, and writer he encourages his clients, audiences, and readers to reinvent how they connect with customers. Steve pinpoints the make-or-break ideas that will unleash the full potential of the business other than brute-force marketing, cost cutting, and ruthless deal making. He focuses on building a strong internal alignment that creates powerful and compelling beliefs in the minds of employees and customers.

Steve Yastrow works with a variety of companies, from the Fortune 500 level to smaller owner-managed businesses. Clients include McDonald's Corporation, The Tom Peters Company, Kimpton Hotels, The Cayman Islands Department of Tourism, Agilent Technologies, Jenny Craig International, Great Clips for Hair, Cold Stone Creamery, Wyndham Hotels & Resorts, Viacord, Dental Care Partners, among others.

Steve is a former vice president of resort marketing at Hyatt Hotels and Resorts. His revolutionary approach to marketing and business is based on the groundbreaking ideas found in his books, Brand Harmony (The Tom Peters Company Press, 2003), and We: The Ideal Customer Relationship (SelectBooks 2007). Steve earned an MBA from the J.L. Kellogg School of Management at Northwestern University.

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