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Of all the tools and options at the hand of a marketing executive, the most exciting, versatile and challenging is the trade show.

Many executives agree, a good show that is well planned will increase the profitability of the organization dramatically. A good trade show is the best way to develop direct contact with potential customers and renew relationships with old customers.

A good trade show gives you the ability to make an immediate impression in mass volume. A poorly planned and executed show is one of the most concentrated wastes of money ever created except for a computer mistake. This guide could be the most important document for your show.
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Ask yourself these questions:
  • Where else can you visit with so many buyers and sellers in such a concentrated time span?
  • Where else can you see what the competition is doing under one roof?
  • How many hours would it take to accomplish what you may accomplish at a trade show with a well organized plan?
  • How can you maximize your investment in trade shows?
  • What are your priorities?
If you don't develop a good plan and budget based on your ultimate goals, then you will be better off standing out in front of the convention center handing out $100 bills

THE ULTIMATE GUIDE TO SUCCESSFUL
T R A D E     S H O W     M A R K E T I N G
Contents:

  • Budget
  • The Ultimate Pre-Production Action Plan
  • It's Show Time
  • Post Show Action Plan


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