Of
all the tools and options at the hand of a marketing executive,
the most exciting, versatile and challenging is the trade show.
Many executives agree, a good show that is well planned will increase
the profitability of the organization dramatically. A good trade
show is the best way to develop direct contact with potential customers
and renew relationships with old customers.
A good trade show gives you the ability to make an immediate impression
in mass volume. A poorly planned and executed show is one of the
most concentrated wastes of money ever created except for a computer
mistake. This guide could be the most important document for your
show. |
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Ask yourself these questions: |
- Where else can you visit with so many buyers and sellers in
such a concentrated time span?
- Where else can you see what the competition is doing under
one roof?
- How many hours would it take to accomplish what you may accomplish
at a trade show with a well organized plan?
- How can you maximize your investment in trade shows?
- What are your priorities?
If you don't develop a good plan
and budget based on your ultimate goals, then you will be better
off standing out in front of the convention center handing out $100
bills |
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